The most popular brand

ZYN has become a synonym to Nicotine Pouches in the United States. With famous people like Tucker Carlsson and The Nelk boys promoting it. Check it out here on X, link 

ZYN and Swedish Match

ZYN is owning the game. They are everywhere, and with flavors from cinnamon to coffee, they have got the market cornered. The available strengths are 3mg and 6mg.

Products operations within Swedish Match commenced in "AB Svenska Tobaksmonopolet", in the form of a monopoly that was founded in 1915. The origin of the operations can be traced back to Svenska Tändsticks AB, which was founded in 1917.

They are to be viewed as the backbone and founders of swedish nicotine pouches. BUT in late November 2022 the company every Swede took great pride in was sold. And it was sold to the biggest one, Philip Morris, read more about it here, link